ECONOMIC INTEGRATION AND MARKETING: TRENDS AND GLOBAL PERSPECTIVES

Abstract

This paper examines the interrelation between economic integration and marketing in the context of globalization. Economic integration refers to the process of reducing trade and investment barriers between countries, while marketing plays a crucial role in positioning products and services in integrated markets. The study analyzes the mechanisms, stages, and models of economic integration and their implications for marketing strategies. Using theoretical insights and global case studies, the paper highlights the opportunities and challenges businesses face in adapting to integrated markets. Furthermore, the study discusses global economic transformations, emphasizing the impacts of digitalization, regional trade agreements, and shifts in consumer behavior.